Brian is an American entrepreneur who is determined to disrupt the traditional funeral industry, which he believes overcharges families during their times of grief. He feels a personal commitment to ensure that families are not taken advantage of during such sensitive periods. With a mission to revolutionize funerals, Brian proposes a new, affordable pricing structure that offers a respectful and peaceful farewell for just $225.

His vision includes providing families with a stress-free environment where they can make decisions about their loved one's final resting place without external pressure. By facilitating an online platform, families can select the perfect resting place—whether it be in a serene forest, a tranquil desert, or an ocean burial—from the comfort and privacy of their own home.

Brian's goal is to provide peace of mind to both families and individuals who are concerned about the high costs associated with traditional funerals. He values family deeply and is dedicated to preserving the earth for future generations. Through his innovative approach, Brian aims to offer meaningful and sustainable farewell options that honor both the deceased and the environment.